One of the North East’s newest digital film companies has teamed up with the Hard Rock Café for the second time in a matter of weeks.
In the latest of a string of national wins, Roundhouse Pictures, a division of Newcastle-based design agency The Roundhouse, has created a series of films starring singer Pixie Lott.
The company, based at Fenham Hall Studios in Fenham, Newcastle, first worked with the famous restaurant chain in October when it was asked to create a short film of its Manchester branch’s 15th anniversary celebration, to be shown across Hard Rock Café’s social media channels.
Just over a month later, its head of film, James Craggs, was invited to the chain’s original, flagship restaurant, at London’s Old Park Lane, to film an intimate Pixie Lott concert.
His interview with the chart topper, along with a two minute film of the event will be shown on Hard Rock Café’s digital and social media sites, while a film of one of the singer’s songs, captured on four cameras, will be screened in Hard Rock Café branches across the world.
“It was an amazing experience, but not without logistical problems as Pixie was performing to about 200 guests in a fairly confined space,” Mr Craggs said.
“However, we are delighted with the resulting films and to have been given the chance to once again work with the Hard Rock Café; an internationally recognised and highly respected brand.”
The win comes on top of a successful 12 months for Roundhouse Pictures, which, earlier this year, was chosen to create a film shown at the star-studded re-launch of Britain’s first ever cinema.
The Regent Street Cinema, at the heart of London’s West End, made history when it screened the Lumière Brothers’ Cinématographe to a paying audience in 1896.
Operating as a cinema for decades before being turned into a student lecture hall in 1980, the venue re-opened in July after a three year refurbishment.
Other Roundhouse clients include intu Metrocentre, Foundation of Light, Spotlight Reporting, Heriot-Watt University, Newcastle United Foundation, North, NE1, BKW Instruments, and University of Liverpool.
Source: Chronicle Live